Journey Visualisation Tool

Presentation view
User journey Click and drag to pan
80%
Journey
Stages
Seek help & support
Stage 4 of 5 · User journey
😐

The viewer searches help articles, submits the contact form and waits for a response, often repeating the same details at each step.

Process / viewer action

Search help and contact support

Search the help centre, try the suggested fixes, then submit the contact form with a description of the problem and wait for a reply.

SupportProcessViewerNavigation
Touchpoints

Help centre, contact form and social

Help articles, a web contact form, email replies and sometimes social media — with no shared view of the viewer across channels.

TouchpointSupportSystemNotifications
Key thoughts and emotions
☑ Action item

“Is anyone actually reading this?”

Low confidence after receiving a generic reply that doesn't match the device or issue described, and dread at having to explain it all again.

→ This can be fixed with an antenna
i:He:M👤 Technician
EmotionViewerSupport
Viewer pain points

Slow, generic responses

Canned answers that miss the specifics, long waits between replies, and repeating the same details every time the case changes hands.

Pain pointViewerSupportPerformanceProcess
ABC pain points

Manual triage and escalation

Agents copy details between systems, escalations arrive without context, and gaps in the knowledge base mean answers vary by agent.

Pain pointABCSupportAdminSystem
Opportunities

AI triage and agent assist

Suggested responses, automatic case summaries and smarter routing that give agents full context in seconds — operating within approved guardrails.

OpportunityAISupportPerformanceProcess
Action Items — User journey
Legend & quick help
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